Sunday, April 27, 2008


I came across this vintage ad for Lifebuoy soap. I never knew B.O. was such an epidemic and the reason we went to war for low self esteem.

So I looked for more and found these!

In short, this is what Wikipedia had to say...

The term "B.O.", short for "body odor", was coined by Lifebuoy for an advertising campaign. The Lifebuoy radio ad, parodied by several Warner Brothers' Looney Tunes cartoons, used a foghorn-type sound to create the "B.O." sound.

Lifebuoy soap was notably used in the film
A Christmas Story after Ralphie used the "F---" word.

Enjoy your Sunday! I have some shopping to do, and then gear up for the season Finale of Big Brother 9. Will "Baller" win? Or will it be "Rye Bread".....the suspense is killing me!


Some People Call Me Mom said...

I learn some of the most interesting things off your blog...

heartshapedhedges said...

I hope it's Rye Bread.

On the very first night, Doug and I were certain that Sheila and Adam would be the first ones out, Sheila especially. Who woulda thunk it that they would be in the final 3.

Jason said...

You learn something new every day! Now I can tell everyone I know where the term B.O. came from.