I came across this vintage ad for Lifebuoy soap. I never knew B.O. was such an epidemic and the reason
So I looked for more and found these!
In short, this is what Wikipedia had to say...
The term "B.O.", short for "body odor", was coined by Lifebuoy for an advertising campaign. The Lifebuoy radio ad, parodied by several Warner Brothers' Looney Tunes cartoons, used a foghorn-type sound to create the "B.O." sound.
Lifebuoy soap was notably used in the film A Christmas Story after Ralphie used the "F---" word.
Enjoy your Sunday! I have some shopping to do, and then gear up for the season Finale of Big Brother 9. Will "Baller" win? Or will it be "Rye Bread".....the suspense is killing me!